Use These Three Effective Tactics to Develop Your next Mobile App |
Posted: December 11, 2017 |
By now you’re aware of how potent mobile apps are when it comes to marketing any product or service. The vast majority of people now access the web using mobile devices. 66% of all web traffic will come from mobile devices by 2020. If you plan on tapping into this vast audience, you’ll need to craft a strategy that gets your app noticed.
Provide Value or Forget About GrowthAny app that doesn’t add significant value to the marketplace will likely fail. Users continuously look for useless programs and remove them from their tablets and phones. They don’t want weak programs clogging up their limited disk space. When setting out to build an app, make sure you focus on engagingly solving real-world problems. Not only does it pay to solve a problem, but it should also be one that people have when they’re “on the go.” Those are the key times when they need an app and will find a helpful one to be extremely appealing. Think of most popular apps, and you’ll realize they solve significant issues for “mobile” people. If you’re able to do the same, there’s no limit to the potential reach of your mobile app.
Don't Neglect a Strategy for DistributionCreating a remarkable app is the first step on the journey to global domination. After the app is tested and ready to go is when the distribution process begins. Depending on the application development framework this may as be easy as pressing a button. Other apps may require a process of submission and approval. What matters most is that you understand who your potential users are and which app marketplaces they monitor. If you’re able to release your program to the right people who can easily download and install it you’re well on the way to mass usage.
Encourage Usage Once Your App Is InstalledIf you think you’ll be breathing easy after your ideal user downloads and installs your apps, you have another thought coming! Even then, the key is to keep your customers engaged. All the most successful mobile development companies engage with people who installed their app to get them to use it more often. One of the best ways to accomplish this is by providing new features! People will get in the habit of using and upgrading your program as more functions become available. If you want to keep people using your app, it’s crucial to get them to use it right out of the gate. Within three days of installation, 80% of users quit, so it pays to focus on keeping as many of them as possible. If you’re able to get them to use the app right away, there’s a good chance they’ll become the type of loyal users to build a future around. You don’t want to give up on any users. They wanted the app enough to go through the trouble of installing it in the first place. That indicates they have interest in using it.
With the right mindset in place, you’ll install all the necessary reinforcements needed to get people using and sharing your mobile program. It takes discipline and a long-term commitment to marketing and to providing a stellar app experience. The competition is fierce, but the rewards are enormous. If you build your expertise around engagement, you can’t go wrong. Users that bond with an application are incredibly valuable assets. Nurture them from the beginning to ensure they understand why and how to get the most out of your application.
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